Red wine is a kind of liquid commodity. Nowadays, on the shelves of a dazzling shopping mall, the first thing that catches people's eyes is often the red wine packaging box. Therefore, wine box packaging plays a very important role in the sales of red wine, especially its role in attracting consumers, increasing the added value of products, meeting consumers' spiritual needs, and consolidating the brand and corporate image, which are becoming more and more recognized by people.
At present, in the selection of wine box packaging materials, paper containers (cartons, paper tubes) still occupy a dominant position, and the proportion of wood, plastic, and metal materials has increased compared with the past. Natural materials such as bamboo, willow, and grass are still relatively large. Use less. The paper box in the paper container has an absolute advantage. According to the different alcohol grades, the selection of materials is also different:
1. Low-grade wine packaging cartons
a. Use white cardboard with more than 350 grams to print and cover (plastic film), and die-cut to shape.
b. For higher-end products, 300 grams of white cardboard is used to mount and paste into a paper card and then print, film, and die-cut.
2. Mid-range wine packaging cartons
The printing surface mostly uses about 250g-300g aluminum foil cardboard (commonly known as gold card, silver card, copper card, etc.) and about 300g whiteboard paper to be laminated into cardboard, and then the printing film is die-cut.
3. High-end wine packaging and gift packaging cartons
The outer decorative surface is manually laminated with cardboard with a thickness of 3mm-6mm, and then bonded to form.
In particular, in the domestic paper wine box packaging, corrugated cartons, E-shaped corrugated cartons, and micro-corrugated cardboard are rarely used, which is in sharp contrast with the international ones. I personally think that the promotion and publicity is not strong enough, and it is restricted by many reasons such as traditional habits and the production conditions of domestic processing manufacturers.