The value of packaging is becoming more and more important in the wine culture. The design of packaging must reflect a phenomenon of wine culture. It cannot be said to be complete by simply satisfying material functions and spiritual needs, but the connotation or connotation that it wants to reflect. Many designers have worked hard to explore.
Many consumers make purchase decisions temporarily after seeing the wine packaging. If they want to affect the customer's desire to buy, they must grasp the consumer's psychology of the customer.
Man’s preference for wine has a long history. Designers need to understand relevant cultures, establish design concepts, pay attention to market research, design targeted, specific ideas, and positioning design. This is not only an effective design procedure, but also a good one. Design style.
Red wine packaging design is very important to market sales.
Red wine is the concentration of Chinese culture and the representative of Chinese culture. A glass of rich and mellow red wine represents the industrious quality of the honest Chinese. In addition to the traditional protective effect of red wine packaging design, many red wine packaging has now become a kind of decoration. Red wine packaging perfectly combines packaging function and art.